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	<title>matylda.me</title>
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	<link>http://matylda.me</link>
	<description>Matylda Czarnecka</description>
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		<title>More Data Visualization Goodness</title>
		<link>http://matylda.me/2011/04/more-data-visualization-goodness</link>
		<comments>http://matylda.me/2011/04/more-data-visualization-goodness#comments</comments>
		<pubDate>Wed, 13 Apr 2011 14:43:40 +0000</pubDate>
		<dc:creator>Matylda</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[data visualization]]></category>
		<category><![CDATA[Wikipedia]]></category>
		<category><![CDATA[world history]]></category>

		<guid isPermaLink="false">http://matylda.me/?p=374</guid>
		<description><![CDATA[<p>I dig the idea behind how this is built. Wikipedia isn&#8217;t the end-all-be-all source of infallible information, but it certainly provides great snapshot overviews on any topic. Why not look to it for a historical snapshot? This visualization is beautifully executed, both visually and technically. The creators&#8217; description provides more details below the video.</p>
<p><iframe src="http://player.vimeo.com/video/19088241" width="400" height="200" frameborder="0"></iframe>
<p><a href="http://vimeo.com/19088241">A History of the World in 100 Seconds</a> from <a href="http://vimeo.com/user5817916">Gareth Lloyd</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Many wikipedia articles have coordinates. Many have references to historic events. Me (@godawful) and Tom Martin (@heychinaski) cross referenced the two to create a dynamic visualization of Wikipedia&#8217;s view of world history. Watch as empires fall, wars break out and continents are discovered. </p>
<p>This won &#8220;Best Visualization&#8221; at Matt Patterson&#8217;s History Hackday in January, 2011. To make it, we parsed an xml dump of all wikipedia articles (30Gb) and pulled out 424,000 articles with coordinates and 35,000 references to events. Cross referencing these produced 15,500 events with locations. Then we mapped them over time.</p>
<p>More information and datasets: http://www.ragtag.info/2011/feb/2/history-world-100-seconds/</p>
<div style="display:block"><small><em>by Matylda <a href="http://matylda.me/2011/04/more-data-visualization-goodness#comments">Leave A Comment</a>Follow Matylda on <a href="http://www.twitter.com/matylda">Twitter</a>!</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>I dig the idea behind how this is built. Wikipedia isn&#8217;t the end-all-be-all source of infallible information, but it certainly provides great snapshot overviews on any topic. Why not look to it for a historical snapshot? This visualization is beautifully executed, both visually and technically. The creators&#8217; description provides more details below the video.</p>
<p><iframe src="http://player.vimeo.com/video/19088241" width="400" height="200" frameborder="0"></iframe>
<p><a href="http://vimeo.com/19088241">A History of the World in 100 Seconds</a> from <a href="http://vimeo.com/user5817916">Gareth Lloyd</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>Many wikipedia articles have coordinates. Many have references to historic events. Me (@godawful) and Tom Martin (@heychinaski) cross referenced the two to create a dynamic visualization of Wikipedia&#8217;s view of world history. Watch as empires fall, wars break out and continents are discovered. </p>
<p>This won &#8220;Best Visualization&#8221; at Matt Patterson&#8217;s History Hackday in January, 2011. To make it, we parsed an xml dump of all wikipedia articles (30Gb) and pulled out 424,000 articles with coordinates and 35,000 references to events. Cross referencing these produced 15,500 events with locations. Then we mapped them over time.</p>
<p>More information and datasets: http://www.ragtag.info/2011/feb/2/history-world-100-seconds/</p>
]]></content:encoded>
			<wfw:commentRss>http://matylda.me/2011/04/more-data-visualization-goodness/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Innovative Instagram Use Case</title>
		<link>http://matylda.me/2011/03/an-innovative-instagram-use-case</link>
		<comments>http://matylda.me/2011/03/an-innovative-instagram-use-case#comments</comments>
		<pubDate>Wed, 30 Mar 2011 03:32:14 +0000</pubDate>
		<dc:creator>Matylda</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Start-ups]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://matylda.me/?p=356</guid>
		<description><![CDATA[<p>I&#8217;m late to the <a title="Instagram" href="http://www.instagram.com">Instagram</a> party (I define late as discovering my first name has already been claimed as a username; if you&#8217;re curious I&#8217;m grabbed <a title="Tylda" href="http://web.stagram.com/n/tylda/">Tylda</a> instead) and I&#8217;m hooked. Its simplicity makes discovering images a joy and its community is overwhelmingly positive, lacking the anonymous trolls that usually plague public comment threads.</p>
<p>And, while photos can be posted to multiple other social networks, those connections are not visible to other users, putting the focus squarely on photography. On Instagram, who you are is defined only by how you see the world, a refreshing departure from most social networks profiles.</p>
<p>Most people share photos and interact with others through comments and likes. One user, <a href="http://web.stagram.com/n/assignm3nt/?vm=list">@assingm3nt</a>, innovatively built a community around his account, posting topics for photo contests to his followers and highlighting the most interesting submissions with a followup photo:</p>

<a href='http://matylda.me/2011/03/an-innovative-instagram-use-case/photo-1' title='photo 1'><img width="150" height="150" src="http://matylda.me/wp-content/uploads/2011/03/photo-1-150x150.png" class="attachment-thumbnail" alt="photo 1" title="photo 1" /></a>
<a href='http://matylda.me/2011/03/an-innovative-instagram-use-case/photo-2-2' title='photo 2'><img width="150" height="150" src="http://matylda.me/wp-content/uploads/2011/03/photo-2-150x150.png" class="attachment-thumbnail" alt="photo 2" title="photo 2" /></a>
<a href='http://matylda.me/2011/03/an-innovative-instagram-use-case/photo-3-2' title='photo 3'><img width="150" height="150" src="http://matylda.me/wp-content/uploads/2011/03/photo-3-150x150.png" class="attachment-thumbnail" alt="photo 3" title="photo 3" /></a>
<a href='http://matylda.me/2011/03/an-innovative-instagram-use-case/photo-4-2' title='photo 4'><img width="150" height="150" src="http://matylda.me/wp-content/uploads/2011/03/photo-4-150x150.png" class="attachment-thumbnail" alt="photo 4" title="photo 4" /></a>
<a href='http://matylda.me/2011/03/an-innovative-instagram-use-case/photo-5-2' title='photo 5'><img width="150" height="150" src="http://matylda.me/wp-content/uploads/2011/03/photo-5-150x150.png" class="attachment-thumbnail" alt="photo 5" title="photo 5" /></a>

<p>Instagram might not have predicted this use case. That&#8217;s one of the fun surprises about building something: You never know how users will interact with your product. If you listen, you can find inspiration to improve, or just enjoy the innovation.</p>
<div style="display:block"><small><em>by Matylda <a href="http://matylda.me/2011/03/an-innovative-instagram-use-case#comments">Leave A Comment</a>Follow Matylda on <a href="http://www.twitter.com/matylda">Twitter</a>!</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m late to the <a title="Instagram" href="http://www.instagram.com">Instagram</a> party (I define late as discovering my first name has already been claimed as a username; if you&#8217;re curious I&#8217;m grabbed <a title="Tylda" href="http://web.stagram.com/n/tylda/">Tylda</a> instead) and I&#8217;m hooked. Its simplicity makes discovering images a joy and its community is overwhelmingly positive, lacking the anonymous trolls that usually plague public comment threads.</p>
<p>And, while photos can be posted to multiple other social networks, those connections are not visible to other users, putting the focus squarely on photography. On Instagram, who you are is defined only by how you see the world, a refreshing departure from most social networks profiles.</p>
<p>Most people share photos and interact with others through comments and likes. One user, <a href="http://web.stagram.com/n/assignm3nt/?vm=list">@assingm3nt</a>, innovatively built a community around his account, posting topics for photo contests to his followers and highlighting the most interesting submissions with a followup photo:</p>

<a href='http://matylda.me/2011/03/an-innovative-instagram-use-case/photo-1' title='photo 1'><img width="150" height="150" src="http://matylda.me/wp-content/uploads/2011/03/photo-1-150x150.png" class="attachment-thumbnail" alt="photo 1" title="photo 1" /></a>
<a href='http://matylda.me/2011/03/an-innovative-instagram-use-case/photo-2-2' title='photo 2'><img width="150" height="150" src="http://matylda.me/wp-content/uploads/2011/03/photo-2-150x150.png" class="attachment-thumbnail" alt="photo 2" title="photo 2" /></a>
<a href='http://matylda.me/2011/03/an-innovative-instagram-use-case/photo-3-2' title='photo 3'><img width="150" height="150" src="http://matylda.me/wp-content/uploads/2011/03/photo-3-150x150.png" class="attachment-thumbnail" alt="photo 3" title="photo 3" /></a>
<a href='http://matylda.me/2011/03/an-innovative-instagram-use-case/photo-4-2' title='photo 4'><img width="150" height="150" src="http://matylda.me/wp-content/uploads/2011/03/photo-4-150x150.png" class="attachment-thumbnail" alt="photo 4" title="photo 4" /></a>
<a href='http://matylda.me/2011/03/an-innovative-instagram-use-case/photo-5-2' title='photo 5'><img width="150" height="150" src="http://matylda.me/wp-content/uploads/2011/03/photo-5-150x150.png" class="attachment-thumbnail" alt="photo 5" title="photo 5" /></a>

<p>Instagram might not have predicted this use case. That&#8217;s one of the fun surprises about building something: You never know how users will interact with your product. If you listen, you can find inspiration to improve, or just enjoy the innovation.</p>
]]></content:encoded>
			<wfw:commentRss>http://matylda.me/2011/03/an-innovative-instagram-use-case/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Circle Calendar</title>
		<link>http://matylda.me/2011/03/circle-calendar</link>
		<comments>http://matylda.me/2011/03/circle-calendar#comments</comments>
		<pubDate>Sun, 20 Mar 2011 15:29:45 +0000</pubDate>
		<dc:creator>Matylda</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[circle calendar]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://matylda.me/?p=348</guid>
		<description><![CDATA[<p><a href="http://matylda.me/wp-content/uploads/2011/03/Circle-Calendar-1.jpg"><img class="alignnone size-full wp-image-349" title="Circle Calendar -1" src="http://matylda.me/wp-content/uploads/2011/03/Circle-Calendar-1.jpg" alt="" width="440" height="513" /></a></p>
<p>I came across this <a title="Circle Calendar" href="http://bit.ly/e2HGoY">circle calendar template</a> someone created in Google docs. Unfortunately it&#8217;s hard to add dates in digitally, but worth finding a printer if you&#8217;re doing some long-term planning. Good design can make even the most familiar things more interesting.</p>
<p>&nbsp;</p>
<div style="display:block"><small><em>by Matylda <a href="http://matylda.me/2011/03/circle-calendar#comments">Leave A Comment</a>Follow Matylda on <a href="http://www.twitter.com/matylda">Twitter</a>!</em></small></div>]]></description>
			<content:encoded><![CDATA[<p><a href="http://matylda.me/wp-content/uploads/2011/03/Circle-Calendar-1.jpg"><img class="alignnone size-full wp-image-349" title="Circle Calendar -1" src="http://matylda.me/wp-content/uploads/2011/03/Circle-Calendar-1.jpg" alt="" width="440" height="513" /></a></p>
<p>I came across this <a title="Circle Calendar" href="http://bit.ly/e2HGoY">circle calendar template</a> someone created in Google docs. Unfortunately it&#8217;s hard to add dates in digitally, but worth finding a printer if you&#8217;re doing some long-term planning. Good design can make even the most familiar things more interesting.</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://matylda.me/2011/03/circle-calendar/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Hidden Data Trail</title>
		<link>http://matylda.me/2011/02/the-hidden-data-trail</link>
		<comments>http://matylda.me/2011/02/the-hidden-data-trail#comments</comments>
		<pubDate>Sat, 26 Feb 2011 16:42:53 +0000</pubDate>
		<dc:creator>Matylda</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://matylda.me/?p=325</guid>
		<description><![CDATA[<p><a href="http://matylda.me/wp-content/uploads/2011/02/elephant.jpg"><img class="size-full wp-image-327 alignright" style="margin: 2px;" title="Elephant" src="http://matylda.me/wp-content/uploads/2011/02/elephant.jpg" alt="" width="350" height="350" /></a></p>
<p>I use Google Docs frequently, especially for collaborative projects, and I have what seems like a gazillion of them organized into collections in my account. Many of the docs shared with have long been inactive, but I keep them around because I&#8217;ve forgotten they exist. I&#8217;m not alone in this habit, and it makes for an interesting data trail.</p>
<p>Social network sharing has quickly become a daily habit for many, but most are self-aware, if not self-censoring, about what they post. We post things we expect an audience to see, whether it&#8217;s global or restricted. In a way it&#8217;s like performing on stage, where you can gauge audience reactions, often receiving instant feedback and adjusting accordingly.</p>
<p>The social part of &#8220;social media&#8221; implies that we know we&#8217;re being watched, and recognize a few of the faces in the crowd. You can learn a decent amount about a person by their social media activity, but it&#8217;s more like watching a rehearsed speech than witnessing an improvised performance.</p>
<p>Over time, the most mundane moments can become the most significant. So much subtle data is stored in emails and shared documents. Those are the interactions we engage in more casually, where we let our guard down more quickly, where more of our core self surfaces. Moments when we forget there&#8217;s an audience are what make candid photographs so compelling.</p>
<p>When Facebook relaunched their inbox, I was shown a message I sent five years ago that I didn&#8217;t remember composing. What will I have forgotten in 20 years? Services like <a href="http://memolane.com/index.html">MemoLane</a> address this question by pulling social media streams into an explorable timeline. It may be fascinating to scroll through timelines made public by people who&#8217;ve used social media since childhood (or before, if they have parents who shared their ultrasound on Facebook).</p>
<p>In the Analog Ages, private thoughts to friends and notes to coworkers were communicated via letter or memo. Books of correspondence between remarkable people have been published as insights into who they were and how they thought. Tools like email, chat and shared documents contain a wealth of personal subtleties, habits, quirks and patterns that might not surface so readily our publicly shared statuses. Future biographers will have an impressively overwhelming amount of resources to draw upon.</p>
<p><em><a href="http://www.flickr.com/photos/jenny-pics/5002377808/">Photo</a> by <a title="Jenny Downing" href="http://www.flickr.com/people/jenny-pics/">Jenny Downing</a></em></p>
<div style="display:block"><small><em>by Matylda <a href="http://matylda.me/2011/02/the-hidden-data-trail#comments">Leave A Comment</a>Follow Matylda on <a href="http://www.twitter.com/matylda">Twitter</a>!</em></small></div>]]></description>
			<content:encoded><![CDATA[<p><a href="http://matylda.me/wp-content/uploads/2011/02/elephant.jpg"><img class="size-full wp-image-327 alignright" style="margin: 2px;" title="Elephant" src="http://matylda.me/wp-content/uploads/2011/02/elephant.jpg" alt="" width="350" height="350" /></a></p>
<p>I use Google Docs frequently, especially for collaborative projects, and I have what seems like a gazillion of them organized into collections in my account. Many of the docs shared with have long been inactive, but I keep them around because I&#8217;ve forgotten they exist. I&#8217;m not alone in this habit, and it makes for an interesting data trail.</p>
<p>Social network sharing has quickly become a daily habit for many, but most are self-aware, if not self-censoring, about what they post. We post things we expect an audience to see, whether it&#8217;s global or restricted. In a way it&#8217;s like performing on stage, where you can gauge audience reactions, often receiving instant feedback and adjusting accordingly.</p>
<p>The social part of &#8220;social media&#8221; implies that we know we&#8217;re being watched, and recognize a few of the faces in the crowd. You can learn a decent amount about a person by their social media activity, but it&#8217;s more like watching a rehearsed speech than witnessing an improvised performance.</p>
<p>Over time, the most mundane moments can become the most significant. So much subtle data is stored in emails and shared documents. Those are the interactions we engage in more casually, where we let our guard down more quickly, where more of our core self surfaces. Moments when we forget there&#8217;s an audience are what make candid photographs so compelling.</p>
<p>When Facebook relaunched their inbox, I was shown a message I sent five years ago that I didn&#8217;t remember composing. What will I have forgotten in 20 years? Services like <a href="http://memolane.com/index.html">MemoLane</a> address this question by pulling social media streams into an explorable timeline. It may be fascinating to scroll through timelines made public by people who&#8217;ve used social media since childhood (or before, if they have parents who shared their ultrasound on Facebook).</p>
<p>In the Analog Ages, private thoughts to friends and notes to coworkers were communicated via letter or memo. Books of correspondence between remarkable people have been published as insights into who they were and how they thought. Tools like email, chat and shared documents contain a wealth of personal subtleties, habits, quirks and patterns that might not surface so readily our publicly shared statuses. Future biographers will have an impressively overwhelming amount of resources to draw upon.</p>
<p><em><a href="http://www.flickr.com/photos/jenny-pics/5002377808/">Photo</a> by <a title="Jenny Downing" href="http://www.flickr.com/people/jenny-pics/">Jenny Downing</a></em></p>
]]></content:encoded>
			<wfw:commentRss>http://matylda.me/2011/02/the-hidden-data-trail/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rent vs Buy Data Visualization</title>
		<link>http://matylda.me/2011/02/rent-vs-buy-data-visualization</link>
		<comments>http://matylda.me/2011/02/rent-vs-buy-data-visualization#comments</comments>
		<pubDate>Thu, 17 Feb 2011 20:28:55 +0000</pubDate>
		<dc:creator>Matylda</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[data visualization]]></category>
		<category><![CDATA[New York CIty]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[rent]]></category>
		<category><![CDATA[Trulia]]></category>

		<guid isPermaLink="false">http://matylda.me/?p=318</guid>
		<description><![CDATA[<p>Trulia released this nifty <a href="http://trulia.movity.com/rentvsbuy">interactive visualization</a> addressing the question of whether it&#8217;s better to rent or to buy. The extreme size and redness of New York makes me chuckle. It&#8217;s a city filled with outliers, which is one of many quirks I love about it.</p>
<p><a href="http://matylda.me/wp-content/uploads/2011/02/Trulia-Rent-vs.-Buy-Index-Q1-2011.jpg"><img class="alignnone size-full wp-image-319" title="Trulia - Rent vs. Buy Index (Q1 2011)" src="http://matylda.me/wp-content/uploads/2011/02/Trulia-Rent-vs.-Buy-Index-Q1-2011.jpg" alt="" width="637" height="560" /></a></p>
<div style="display:block"><small><em>by Matylda <a href="http://matylda.me/2011/02/rent-vs-buy-data-visualization#comments">Leave A Comment</a>Follow Matylda on <a href="http://www.twitter.com/matylda">Twitter</a>!</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>Trulia released this nifty <a href="http://trulia.movity.com/rentvsbuy">interactive visualization</a> addressing the question of whether it&#8217;s better to rent or to buy. The extreme size and redness of New York makes me chuckle. It&#8217;s a city filled with outliers, which is one of many quirks I love about it.</p>
<p><a href="http://matylda.me/wp-content/uploads/2011/02/Trulia-Rent-vs.-Buy-Index-Q1-2011.jpg"><img class="alignnone size-full wp-image-319" title="Trulia - Rent vs. Buy Index (Q1 2011)" src="http://matylda.me/wp-content/uploads/2011/02/Trulia-Rent-vs.-Buy-Index-Q1-2011.jpg" alt="" width="637" height="560" /></a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Eliminating Zero as a Data Point</title>
		<link>http://matylda.me/2011/01/eliminating-zero</link>
		<comments>http://matylda.me/2011/01/eliminating-zero#comments</comments>
		<pubDate>Mon, 24 Jan 2011 05:09:06 +0000</pubDate>
		<dc:creator>Matylda</dc:creator>
				<category><![CDATA[Discussions]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[FitBit]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://matylda.me/?p=300</guid>
		<description><![CDATA[<div id="attachment_301" class="wp-caption alignnone" style="width: 573px"><a href="http://matylda.me/wp-content/uploads/2011/01/FitBit.jpg"><img class="size-full wp-image-301  " title="FitBit" src="http://matylda.me/wp-content/uploads/2011/01/FitBit.jpg" alt="" width="563" height="352" /></a><p class="wp-caption-text">Data from a day of activity. Note the awkward timing - I was in a different time zone and didn&#39;t update my account, another feature that would be better automated.</p></div>
<p>It goes without saying that I&#8217;m a bit of a data geek. I like data recording to be automated, though, so for the past month or so, I&#8217;ve been trying out <a class="zem_slink" title="Fitbit" rel="homepage" href="http://www.fitbit.com">FitBit</a>. FitBit is a small, wearable device that tracks your steps and activity level throughout the day and wirelessly syncs it to an online account for analysis and tracking. In other words, it&#8217;s a glorified pedometer.</p>
<p>I like the idea of FitBit&#8217;s automation, that with no effort my data is recorded and transformed into aesthetically pleasing charts and graphs. Data visualization rocks, but seeing some data makes me want to see more data.</p>
<p>FitBit encourages this, too. The &#8216;tracker&#8217; tab lets users log metrics including food, weight, heart rate, blood pressure and glucose. That&#8217;s great for people who already keep tabs on these regularly, but it&#8217;s not in my nature to be that methodical. I&#8217;d love to keep track of any of those data points, but I&#8217;m as likely to remember logging them as I am to keep a mental tally of every step throughout t<a href="http://matylda.me/wp-content/uploads/2011/01/Track-My-Food-on-Fitbit-1.jpg"><img class="size-full wp-image-302 alignleft" title="Track My Food on Fitbit-1" src="http://matylda.me/wp-content/uploads/2011/01/Track-My-Food-on-Fitbit-1.jpg" alt="" width="573" height="632" /></a>he day.</p>
<p>The result is the above dashboard, which calculates the number of calories burned but offers a mere zero for calories eaten and any other data point. Zero isn&#8217;t useful and I&#8217;d rather not see it if it can&#8217;t be tracked automatically.</p>
<p>I&#8217;m not alone in craving automation for increased data collection. Were there a tested device that could track these missing data points for me, I&#8217;d be thrilled to give it a try. Information visualization is awesome, but zero is a bit of a killjoy. I look forward to more advanced technology that can eliminate the zeros in my data sets.</p>
<div style="display:block"><small><em>by Matylda <a href="http://matylda.me/2011/01/eliminating-zero#comments">Leave A Comment</a>Follow Matylda on <a href="http://www.twitter.com/matylda">Twitter</a>!</em></small></div>]]></description>
			<content:encoded><![CDATA[<div id="attachment_301" class="wp-caption alignnone" style="width: 573px"><a href="http://matylda.me/wp-content/uploads/2011/01/FitBit.jpg"><img class="size-full wp-image-301  " title="FitBit" src="http://matylda.me/wp-content/uploads/2011/01/FitBit.jpg" alt="" width="563" height="352" /></a><p class="wp-caption-text">Data from a day of activity. Note the awkward timing - I was in a different time zone and didn&#39;t update my account, another feature that would be better automated.</p></div>
<p>It goes without saying that I&#8217;m a bit of a data geek. I like data recording to be automated, though, so for the past month or so, I&#8217;ve been trying out <a class="zem_slink" title="Fitbit" rel="homepage" href="http://www.fitbit.com">FitBit</a>. FitBit is a small, wearable device that tracks your steps and activity level throughout the day and wirelessly syncs it to an online account for analysis and tracking. In other words, it&#8217;s a glorified pedometer.</p>
<p>I like the idea of FitBit&#8217;s automation, that with no effort my data is recorded and transformed into aesthetically pleasing charts and graphs. Data visualization rocks, but seeing some data makes me want to see more data.</p>
<p>FitBit encourages this, too. The &#8216;tracker&#8217; tab lets users log metrics including food, weight, heart rate, blood pressure and glucose. That&#8217;s great for people who already keep tabs on these regularly, but it&#8217;s not in my nature to be that methodical. I&#8217;d love to keep track of any of those data points, but I&#8217;m as likely to remember logging them as I am to keep a mental tally of every step throughout t<a href="http://matylda.me/wp-content/uploads/2011/01/Track-My-Food-on-Fitbit-1.jpg"><img class="size-full wp-image-302 alignleft" title="Track My Food on Fitbit-1" src="http://matylda.me/wp-content/uploads/2011/01/Track-My-Food-on-Fitbit-1.jpg" alt="" width="573" height="632" /></a>he day.</p>
<p>The result is the above dashboard, which calculates the number of calories burned but offers a mere zero for calories eaten and any other data point. Zero isn&#8217;t useful and I&#8217;d rather not see it if it can&#8217;t be tracked automatically.</p>
<p>I&#8217;m not alone in craving automation for increased data collection. Were there a tested device that could track these missing data points for me, I&#8217;d be thrilled to give it a try. Information visualization is awesome, but zero is a bit of a killjoy. I look forward to more advanced technology that can eliminate the zeros in my data sets.</p>
]]></content:encoded>
			<wfw:commentRss>http://matylda.me/2011/01/eliminating-zero/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Clever newsletter campaign</title>
		<link>http://matylda.me/2011/01/clever-newsletter-campaign</link>
		<comments>http://matylda.me/2011/01/clever-newsletter-campaign#comments</comments>
		<pubDate>Wed, 19 Jan 2011 15:02:59 +0000</pubDate>
		<dc:creator>Matylda</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://matylda.me/?p=294</guid>
		<description><![CDATA[<p>Found this in my inbox from LinkedIn:</p>
<p><a href="http://matylda.me/wp-content/uploads/2011/01/LinkedIn-Promo.jpg"><img class="alignnone size-full wp-image-295" title="LinkedIn Promo" src="http://matylda.me/wp-content/uploads/2011/01/LinkedIn-Promo.jpg" alt="" width="538" height="734" /></a></p>
<p>93 seems like a large number, and highlighting specific contacts makes for a compelling call to action. Kudos, LinkedIn!</p>
<div style="display:block"><small><em>by Matylda <a href="http://matylda.me/2011/01/clever-newsletter-campaign#comments">Leave A Comment</a>Follow Matylda on <a href="http://www.twitter.com/matylda">Twitter</a>!</em></small></div>]]></description>
			<content:encoded><![CDATA[<p>Found this in my inbox from LinkedIn:</p>
<p><a href="http://matylda.me/wp-content/uploads/2011/01/LinkedIn-Promo.jpg"><img class="alignnone size-full wp-image-295" title="LinkedIn Promo" src="http://matylda.me/wp-content/uploads/2011/01/LinkedIn-Promo.jpg" alt="" width="538" height="734" /></a></p>
<p>93 seems like a large number, and highlighting specific contacts makes for a compelling call to action. Kudos, LinkedIn!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>What Does Journalism Have to Do With Startups?</title>
		<link>http://matylda.me/2010/12/what-does-journalism-have-to-do-with-startups</link>
		<comments>http://matylda.me/2010/12/what-does-journalism-have-to-do-with-startups#comments</comments>
		<pubDate>Thu, 09 Dec 2010 02:49:54 +0000</pubDate>
		<dc:creator>Matylda</dc:creator>
				<category><![CDATA[Start-ups]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://matylda.me/?p=290</guid>
		<description><![CDATA[<p><a href="http://www.flickr.com/photos/dbdbrobot/140068142/sizes/m/in/photostream/"><img class="alignright" src="http://farm1.static.flickr.com/45/140068142_c81810885d.jpg" alt="" width="400" height="300" /></a>I&#8217;m asked this question often and was reminded of it while reading <a href="http://twitter.com/#!/mark_copeman">Mark Copeman</a>&#8216;s post on <a href="http://www.watchusgettingreal.com/2010/10/13/lessons-learned-from-the-partner/">lessons learned</a> during the first 100+ days of his startup, one of which was:</p>
<blockquote><p>Every task seems to be writing oriented – writing the app, writing the  site, writing the alert emails the system will send, writing the welcome  emails, writing the landing pages, describing the app, blogging about  it, emailing contacts about it – the list is endless.</p></blockquote>
<p>Aside from writing, storytelling, research, organization, clarity and interviewing/reaching out to people who know more than you are also invaluable skills. What else would you add to the list?</p>
<p><em><a href="http://www.flickr.com/photos/dbdbrobot/140068142/">Photo</a> by <a href="http://www.flickr.com/photos/dbdbrobot">dbdbrobot</a></em></p>
<div style="display:block"><small><em>by Matylda <a href="http://matylda.me/2010/12/what-does-journalism-have-to-do-with-startups#comments">Leave A Comment</a>Follow Matylda on <a href="http://www.twitter.com/matylda">Twitter</a>!</em></small></div>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/dbdbrobot/140068142/sizes/m/in/photostream/"><img class="alignright" src="http://farm1.static.flickr.com/45/140068142_c81810885d.jpg" alt="" width="400" height="300" /></a>I&#8217;m asked this question often and was reminded of it while reading <a href="http://twitter.com/#!/mark_copeman">Mark Copeman</a>&#8216;s post on <a href="http://www.watchusgettingreal.com/2010/10/13/lessons-learned-from-the-partner/">lessons learned</a> during the first 100+ days of his startup, one of which was:</p>
<blockquote><p>Every task seems to be writing oriented – writing the app, writing the  site, writing the alert emails the system will send, writing the welcome  emails, writing the landing pages, describing the app, blogging about  it, emailing contacts about it – the list is endless.</p></blockquote>
<p>Aside from writing, storytelling, research, organization, clarity and interviewing/reaching out to people who know more than you are also invaluable skills. What else would you add to the list?</p>
<p><em><a href="http://www.flickr.com/photos/dbdbrobot/140068142/">Photo</a> by <a href="http://www.flickr.com/photos/dbdbrobot">dbdbrobot</a></em></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Harry Potter and the Deathly Startups</title>
		<link>http://matylda.me/2010/12/harry-potter-and-the-deathly-startups</link>
		<comments>http://matylda.me/2010/12/harry-potter-and-the-deathly-startups#comments</comments>
		<pubDate>Wed, 01 Dec 2010 14:25:08 +0000</pubDate>
		<dc:creator>Matylda</dc:creator>
				<category><![CDATA[Start-ups]]></category>

		<guid isPermaLink="false">http://matylda.me/?p=284</guid>
		<description><![CDATA[<p><img class="alignright" src="http://ia.media-imdb.com/images/M/MV5BMTQ2OTE1Mjk0N15BMl5BanBnXkFtZTcwODE3MDAwNA@@._V1._SX214_CR0,0,214,314_.jpg" alt="" width="193" height="283" />I finally saw Harry Potter and the Deathly Hollows and was nicely surprised by how close to the book it was, in comparison to previous films.</p>
<p>Harry, of course, experiences a number of close calls, but what struck me was how he escaped them. Despite  his best efforts, he couldn&#8217;t survive on his own but someone from his network always happened to turn up in time to help him.</p>
<p>There are parallels in running a startup. Most founders are unique and possess strong skillsets and tools to launch an idea into a company, but no founder can make it entirely alone. We all need some saving sometimes.</p>
<div style="display:block"><small><em>by Matylda <a href="http://matylda.me/2010/12/harry-potter-and-the-deathly-startups#comments">Leave A Comment</a>Follow Matylda on <a href="http://www.twitter.com/matylda">Twitter</a>!</em></small></div>]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" src="http://ia.media-imdb.com/images/M/MV5BMTQ2OTE1Mjk0N15BMl5BanBnXkFtZTcwODE3MDAwNA@@._V1._SX214_CR0,0,214,314_.jpg" alt="" width="193" height="283" />I finally saw Harry Potter and the Deathly Hollows and was nicely surprised by how close to the book it was, in comparison to previous films.</p>
<p>Harry, of course, experiences a number of close calls, but what struck me was how he escaped them. Despite  his best efforts, he couldn&#8217;t survive on his own but someone from his network always happened to turn up in time to help him.</p>
<p>There are parallels in running a startup. Most founders are unique and possess strong skillsets and tools to launch an idea into a company, but no founder can make it entirely alone. We all need some saving sometimes.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Cookie Bait For the Ad Shark</title>
		<link>http://matylda.me/2010/11/cookie-bait-for-the-ad-shark</link>
		<comments>http://matylda.me/2010/11/cookie-bait-for-the-ad-shark#comments</comments>
		<pubDate>Thu, 04 Nov 2010 05:40:42 +0000</pubDate>
		<dc:creator>Matylda</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cookies]]></category>
		<category><![CDATA[custom]]></category>
		<category><![CDATA[Grooveshark]]></category>
		<category><![CDATA[HipMunk]]></category>
		<category><![CDATA[Kayak]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Pandora]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://matylda.me/?p=272</guid>
		<description><![CDATA[<p><a href="http://matylda.me/wp-content/uploads/2010/11/shark.jpg"><img class="alignright size-medium wp-image-273" style="float: right;" title="shark" src="http://matylda.me/wp-content/uploads/2010/11/shark-300x294.jpg" alt="" height="294" width="300"></a>I&#8217;ve been listening to music via <a href="http://www.grooveshark.com">Grooveshark</a> a lot lately. I still like <a href="http://www.pandora.com">Pandora</a> for discovering new music, but the audio ads really get in the way of the experience, and some of my stations got to be over-customized so the serendipity of discovery no longer happened.</p>
<p>Grooveshark lets you stream on demand from its colossal library, which is perfect for those times you have a song stuck in your head or want to play a tune for a friend. It also has a collection of public playlists, which I often search for generic terms like &#8220;jazz&#8221; to pull up hundreds of pre-curated options for a quick genre fix.</p>
<p>This is all a digression from the inspiration for this post, which is Grooveshark&#8217;s advertising. Lately I&#8217;ve noticed the skyscraper ads to the right of the playlist correspond to websites I&#8217;ve recently visited. Currently, a New York Times ad occupies the spot and prior to that, I noticed an ad for flight finder <a href="http://www.hipmunk.com">HipMunk</a>.</p>
<p>What&#8217;s interesting is that I used to see a lot of ads for HipMunk&#8217;s competitor <a href="http://www.kayak.com">Kayak</a>, which I checked to research flights. The ad even included the flight I had searched for the customize the ad with it. I use both services, and happened to visit HipMunk today to show to classmates who hadn&#8217;t heard of it.</p>
<p>What I find intriguing is not that Grooveshark follows me around with cookies, but that it surfaces ads of sites I&#8217;ve visited recently instead of the sites&#8217; competitors&#8217; ads. I wonder if it would be more effective to show me a Kayak ad after I&#8217;ve visited HipMunk since I clearly already know about HipMunk but might be persuaded to try its competitor if the ad is compelling.</p>
<p>Is this on the principle that repetition of a message can make that message more persuasive? Would consumers be compelled by ads for services that compete with the services they already use?&nbsp; I&#8217;m not an expert on advertising, so drop a comment if you have any insight.</p>
<p><a href="http://www.flickr.com/photos/miusam/466952794/">Photo</a> by <a href="http://www.flickr.com/photos/miusam/">Miusam CK</a> via Flickr</p>
<div style="display:block"><small><em>by Matylda <a href="http://matylda.me/2010/11/cookie-bait-for-the-ad-shark#comments">Leave A Comment</a>Follow Matylda on <a href="http://www.twitter.com/matylda">Twitter</a>!</em></small></div>]]></description>
			<content:encoded><![CDATA[<p><a href="http://matylda.me/wp-content/uploads/2010/11/shark.jpg"><img class="alignright size-medium wp-image-273" style="float: right;" title="shark" src="http://matylda.me/wp-content/uploads/2010/11/shark-300x294.jpg" alt="" height="294" width="300"></a>I&#8217;ve been listening to music via <a href="http://www.grooveshark.com">Grooveshark</a> a lot lately. I still like <a href="http://www.pandora.com">Pandora</a> for discovering new music, but the audio ads really get in the way of the experience, and some of my stations got to be over-customized so the serendipity of discovery no longer happened.</p>
<p>Grooveshark lets you stream on demand from its colossal library, which is perfect for those times you have a song stuck in your head or want to play a tune for a friend. It also has a collection of public playlists, which I often search for generic terms like &#8220;jazz&#8221; to pull up hundreds of pre-curated options for a quick genre fix.</p>
<p>This is all a digression from the inspiration for this post, which is Grooveshark&#8217;s advertising. Lately I&#8217;ve noticed the skyscraper ads to the right of the playlist correspond to websites I&#8217;ve recently visited. Currently, a New York Times ad occupies the spot and prior to that, I noticed an ad for flight finder <a href="http://www.hipmunk.com">HipMunk</a>.</p>
<p>What&#8217;s interesting is that I used to see a lot of ads for HipMunk&#8217;s competitor <a href="http://www.kayak.com">Kayak</a>, which I checked to research flights. The ad even included the flight I had searched for the customize the ad with it. I use both services, and happened to visit HipMunk today to show to classmates who hadn&#8217;t heard of it.</p>
<p>What I find intriguing is not that Grooveshark follows me around with cookies, but that it surfaces ads of sites I&#8217;ve visited recently instead of the sites&#8217; competitors&#8217; ads. I wonder if it would be more effective to show me a Kayak ad after I&#8217;ve visited HipMunk since I clearly already know about HipMunk but might be persuaded to try its competitor if the ad is compelling.</p>
<p>Is this on the principle that repetition of a message can make that message more persuasive? Would consumers be compelled by ads for services that compete with the services they already use?&nbsp; I&#8217;m not an expert on advertising, so drop a comment if you have any insight.</p>
<p><a href="http://www.flickr.com/photos/miusam/466952794/">Photo</a> by <a href="http://www.flickr.com/photos/miusam/">Miusam CK</a> via Flickr</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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